Ritual is a modern salon and spa in Toronto, Canada. The client was looking to rebrand their logo and packaging. Minimal and sophisticated logo and branding items were created for the salon. A sans-serif font was chosen for the logo to reflect the high-end service that the salon offers paired with a serif font for body text to add personality and edge to the brand. The flower logo was a primary element of the salon. It was created as a symbol that can be used in promotion and packaging design.